Chief Analytics Officer, Arden and Gem CSU | Asma is the associate director of business intelligence at NHS Arden & GEM Commissioning Support Unit where she has worked since November 2020. Within Arden & GEM she is responsible for the provision of business intelligence services to NHS England, and has more latterly been involved in the development of the strategy for the future of directly commissioned business intelligence services within Integrated Care Systems.

Asma is also a non-executive director for Derbyshire Healthcare, and also in the care sector for Birmingham-based Lisieux Trust, who provide supported living for adults with learning disabilities and has held leadership roles within the NHS technology sector for the past 11 years.

Asma’s career path includes a previous role as deputy director of intelligence, planning and performance within the merged Coventry and Rugby/Warwickshire North Clinical Commissioning Groups, and she has experience of contracting, transformation, planning, performance and business intelligence in healthcare.